Signs, signs – everywhere are signs.
But is yours working for you or against you?
I have seen so many new businesses start and stop in a short amount of time.
One can’t be so bold to say that it was because of their sign…
…but it surely didn’t help their cause.
Here are some things to consider before shelling out your hard-earned money for your business signage:
1. Is it easy to read?
Sure, you may like the font Bleeding Cowboy, but can your potential clients read it?
Choose a simple font.
Don’t get fancy.
2. Is there too much info?
We don’t need to see your address on your sign.
If we see your sign, it’s likely that we also know where you are.
Basic info is key – phone number and maybe your web address.
Sometimes your business name and logo is all that is needed.
3. Are the words too small?
I have passed many a new sign that would require one to stop their car, get out and get their magnifying glass to read the signage.
If someone passing your business can’t read it doing 55 mph or even 25 mph, you might need to go back to the drawing board.
4. Does the sign help or hurt your brand?
Wrong colors, hilarious clip art and misspellings can stop customers from entering your establishment.
Make sure that whatever is on your sign jives with what your customers experience when they walk through your doors.
5. Does your sign need refreshed?
Maybe you have a great sign… that you put up in 1983.
It’s possible that the faded colors and the torn lettering give the impression that you have closed up shop, or worse – that you don’t care.
These are just a few things to consider when having your signage made.
What are some other things that may be important to consider?