I have had many conversations with people who are excited about their business.
They are so excited, in fact, that they want to tell everyone about what they do on a daily basis.
And why wouldn’t they?
It is their life – they are pouring themselves into something that provides meaning and a means to provide for themselves.
But instead of firing off a single and well-aimed arrow, they fire their marketing shotgun from their hip.
Sure, they hit the target a time or two.
But they also miss.
A lot.
And it can be hard to know how to adjust their aim.
If they would have fired a single and well-aimed arrow, the result would have been a more definitive shot.
We are all about that arrow.
Look at the image below.
Your advocates (that small but powerful number – about 1%) are the people that are so excited about what you do or what you offer, they actually talk about it.
They talk to their friends, families, co-workers and whoever else might be interested (sometimes your advocate will even talk about you to those who aren’t interested).
You need to target your advocates.
Here are a few ways to do that:
1. Offer a special to only those you have identified as your advocate.
This will ensure they feel appreciated by you.
It will also give them more things to rave about.
2. Equip your advocates with an easy way for them to encourage others to experience what you have to offer.
This could be a special card they hand out for discounted services (or even something for free), you could hold an exclusive event for your advocates and their guests – the list could go on.
The big take away here is that your advocates are feeling the love come from your direction.
They want to feel appreciated.
Don’t you?
3. Give your advocates a name.
When someone says your name you turn in that direction, right?
It gets your attention.
It’s personal.
It’s you.
Give your advocates, your raving fans, those people that love what you do – give them a name.
Then your advocates will have an even more exclusive way to identify with you.
This list could go on, but it will at least get you started.
So put down your shotgun, and pick up that bow and arrow.
If you’d like to talk more about how you can activate your advocates (or how to identify them), give me a shout.
You might even have a few ideas of your own about how to get your advocates going – I’d love to hear about them.
864.660.9604 or Kevin@TheNobleFox.com
